ALERE

Alere: I led a full-stack UX opportunity in the healthcare domain, aiming to create a seamless and positive experience for patients, caregivers, and healthcare professionals. In this role, I spearheaded the end-to-end healthcare service experience for the Alere Wellness Portal, which is accessed by 27 state governments and over 675 health plans and employers, including 76 Fortune 500 companies.

Spearheaded the design and development of the user experience (UX) across the Alere ecosystem. This entailed a comprehensive design process, encompassing user research (interviews, qualitative and quantitative analysis, user journey mapping) and culminating in use case and flow validation with diverse personas. I led the UX team, overseeing the creation of behavioral, interaction, and visual design elements, as well as the style guide. Additionally, I fostered close collaboration with the C-suite. Furthermore, I played a key role in the technical execution, developing a front-end UI and click-through prototype, facilitating integration with the Pegasus development environment, and implementing Alfresco for content management. I also ensured a smooth post-launch transition, managing formalities and designing new employer onboarding workflows. Finally, production support and migration of existing employers from the legacy platform to the new wellness portal.

Alere Wellbeing offers personalized coaching for employees to build healthy lifestyle behaviors. It brings evidence-based and proven tobacco, alcohol cessation, weight loss programs to employers, stress, pain and mental health consultation with trackable activities. The company's proprietary programs include Quit for Life for tobacco cessation, Weight Talk for obesity, and Lifestyle Coaching, a general healthy lifestyle coaching track. It also provides wellness services, including online/mobile engagement and support.